MARKETING & RESOURCE DEVELOPMENT COMMITTEE
ELISHA D. SMITH PUBLIC LIBRARY BOARD OF TRUSTEES
July 29, 2019
Called to order at 4:35pm by Chair Halverson
Present: Halverson, Turner and Witt
Also Present: Englebert, Director Lenz and K. Dreyer (Business Manager)
Public Comment/Communication: None
Approval of Minutes
Motion made by Witt, seconded by Turner to approve the Marketing & Resource Development Committee meeting minutes of June 24, 2019. Motion carried unanimously.
· The visit from the influencer has been postponed.
· Two booklets should be created: one targeted for influencers and a history piece for 2022. Lenz will try to locate the donors of the building project to show who was interested in giving at that time. As trustees, we have a fiduciary responsibility to grow the endowment in order to keep the library going in the future and keep it financially sound. Lenz will email the current booklet in a Word and Publisher file to Witt who will review and email to Halverson who will review and email to Turner. Turner will contact Graphic Designer Aubrey Rager to help design the final version.
· The 125th anniversary of the founding of our library will be in 2022. For that event, a 125th logo should be created with a booklet of the history of the library. We could have activities such as a treasure hunt and trivia once a month with prizes. We could also celebrate Elisha D. Smith’s birthday on March 29. We will try to reach our fundraising goal by the 125th anniversary.
· Hola Wisconsin was offering ½ price on a newspaper ad for the month of September. Lenz created a ½ page ad focusing on services at the library to help increase student’s grades i.e. tutor.com, Gale courses, study space and computers.
Motion made by Turner, seconded by Witt to adjourn. Motion carried unanimously.
Meeting adjourned at 5:54pm.
Kathy Dreyer, recording secretary